The Global Online Academy Education Without Boundaries ®

Bachelor of Arts (BA) (Hons.) in Marketing (top up)

awarded by Anglia Ruskin University through LSM/London School of Marketing

Marketing has a profound effect on the day-to-day choices we make, from the clothes we wear to the food we eat. However, marketing excellence does not just come automatically; it requires the careful application of both science and creativity to ensure that a product or service is successfully communicated to its intended target audience.

This marketing degree programme provides you with the essential marketing tools and knowledge sought by employers in today’s dynamic global workplace. Our BA in Marketing programme is designed to give you a comprehensive understanding of the key skills and practices that marketing executives and their organisations use to make informed marketing decisions that are vital to the success of their business.

More specifically, you will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level by conducting your own research project.


About the BA (Hons.) in Marketing (top up)

This course strikes a balance between academic and vocational content. The emphasis is on delivering a solid grounding in marketing and management theory, while also preparing you for a successful career. Finally, it encourages you to continue your own development, to enable you to keep pace with the constantly changing business environment. By the end of this programme, you should be able to:

– Demonstrate a comprehensive understanding of marketing theory
– Analyse strategic market behaviour
– Understand the principles and responsibilities of other management functions, including human resources, accounting and finance
– Show a real awareness and understanding of contemporary global business issues

On a more practical level, you will be able to:

– Apply relevant techniques to identify and exploit market opportunities
– Devise appropriate marketing objectives around customer acquisition and retention
– Plan and execute research projects
– Effectively communicate results at a level appropriate to the audience

The Syllabus

The BA (Hons.) in Marketing (top up) programme is made up of 15 courses totaling 120 credits and usually takes 1 academic year to complete.

1. Strategic Management Analysis
2. International Marketing
3. Marketing Consultancy
4. Sustainable Management Futures
5. Retail Marketing
6. Organizational Change Management
7. Undergraduate Major Project

After successful completion of the above, students will receive an BA (Hons.) in Marketing (top up) awarded by Anglia Ruskin University.

For more information, please see BA in Marketing Brochure

Please note that the programme is delivered in partnership with the London School of Marketing (LSM) and students’ learning is supported by LSM’s award-winning online Learning Platform.

The Global Online Academy is part of the International Institute for Education Advancement – a division of RITE Education Associates, which is a Recognised International Business Development Partner of London School of Marketing.

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Course Information

Who should attend

The BA (Hons.) in Marketing (top up) programme is designed for applicants who already have a Diploma in Marketing and wish to continue their studies to obtain a recognised degree to enhance their career prospects in marketing.

Tuition Fee
BA (Hons.) in Marketing (top up)
£4,950 GBP

Entry requirements

Applicants will normally need to possess a Diploma in Business or Marketing

Tuition Fee
BA (Hons.) in Marketing (top up)
£4,950 GBP

Programme overview

This is a top up degree programme for those who already hold a Diploma and wish to equip themselves with a degree in order to advance their career in the marketing industry.

Tuition Fee
BA (Hons.) in Marketing (top up)
£4,950 GBP