The Global Online Academy Education Without Boundaries ®

Bachelor of Arts (BA) (Hons.) in Marketing

awarded by Anglia Ruskin University through LSM/London School of Marketing

Marketing has a profound effect on the day-to-day choices we make, from the clothes we wear to the food we eat. However, marketing excellence does not just come automatically; it requires the careful application of both science and creativity to ensure that a product or service is successfully communicated to its intended target audience.

This marketing degree programme provides you with the essential marketing tools and knowledge sought by employers in today’s dynamic global workplace. Our BA in Marketing programme is designed to give you a comprehensive understanding of the key skills and practices that marketing executives and their organisations use to make informed marketing decisions that are vital to the success of their business.

More specifically, you will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level by conducting your own research project.


About the BA (Hons.) in Marketing

This course strikes a balance between academic and vocational content. The emphasis is on delivering a solid grounding in marketing and management theory, while also preparing you for a successful career. Finally, it encourages you to continue your own development, to enable you to keep pace with the constantly changing business environment. By the end of this programme, you should be able to:

– Demonstrate a comprehensive understanding of marketing theory
– Analyse strategic market behaviour
– Understand the principles and responsibilities of other management functions, including human resources, accounting and finance
– Show a real awareness and understanding of contemporary global business issues

On a more practical level, you will be able to:

– Apply relevant techniques to identify and exploit market opportunities
– Devise appropriate marketing objectives around customer acquisition and retention
– Plan and execute research projects
– Effectively communicate results at a level appropriate to the audience

The Syllabus

The BA (Hons.) in Marketing programme is made up of 15 courses totaling 360 credits and usually takes 3 academic years to complete.

1. Business Economics
2. International Marketing Management
3. Human Resource Management
4. Business Finance
5. Business Strategy and Entrepreneurship
6. Marketing Communications
7. Customer Behaviour
8. Operations Management
9. Strategic Management Analysis
10. International Marketing
11. Marketing Consultancy
12. Sustainable Management Futures
13. Retail Marketing
14. Organizational Change Management
15. Undergraduate Major Project

After successful completion of the above, students will receive an BA (Hons.) in Marketing degree awarded by Anglia Ruskin University.

For more information, please see BA in Marketing Brochure

Please note that the programme is delivered in partnership with the London School of Marketing (LSM) and students’ learning is supported by LSM’s award-winning online Learning Platform.

The Global Online Academy is part of the International Institute for Education Advancement – a division of RITE Education Associates, which is a Recognised International Business Development Partner of London School of Marketing.

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Course Information

Who should attend

The BA (Hons.) in Marketing programme is designed for applicants who wish to obtain a recognised degree in order to enhance their career prospects in marketing.

Tuition Fee
BA (Hons.) in Marketing
£12,300 GBP or £4,100 GBP per academic year

Entry requirements

High school (secondary school) Diploma or extensive business/marketing experience AND a good command of English

Tuition Fee
BA (Hons.) in Marketing
£12,300 GBP or £4,100 GBP per academic year

Programme overview

This degree programme will equip you for a career in the marketing industry, by providing a range of practical and theoretical skills that are transferable to the marketing function of any organisation. The global focus of this programme aims to develop your ability to strategically analyse complex business situations and enhance your awareness of the various factors that currently shape the demands of businesses and consumers in a local and global context. It is engaging and stimulating, with emphasis placed on the acquisition of practical skills.

Tuition Fee
BA (Hons.) in Marketing
£12,300 GBP or £4,100 GBP per academic year